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Audi A1 wins What Car? reader award - even before the launch

The A1 has already won its first major accolade – the ‘most exciting new car of 2010’ title at the recent What Car? awards.  It was voted for by the magazine’s readers.

What Car? editor Steve Fowler said:  “A new, small Audi sounds like an enticing proposition and our readers seem to agree, voting it the most exciting new car to be launched this year.

Although we haven’t seen the finished car yet, a funky small car with an Audi badge can’t fail to succeed.  It should be a strong contender for our Car of the Year award in 2011!”

Due to be unveiled at the Geneva Motor Show in March, the new Audi A1 supermini will condense the essence of Vorsprung durch Technik into a compact, city-friendly package.

Audi A1 Video
What´s the next big thing?
The Audi A1 project quattro® was first unveiled at the 2007 Tokyo Motor Show. Distinctive in design the three-door four-seater car demonstrates Audi sportiness along with new levels of efficiency.

Demand is sure to be exceptionally high, so make sure you are among the first to view and test-drive the new Audi A1 premium hatchback by registering your interest here.